Why does a sports arena or stadium make sense to be anchor a retail/entertainment development?
Cordish: They’re extremely complementary and synergistic. In order to enhance the long-term value of their sports franchise – owners need to activate the land that surrounds their stadium into a viable district that’s got a life 365 days a year. In football you only get 11 days a year typically of use, while baseball is on the higher end with about 100 days of use. The question is, what happens in those other 260 to 350 days a year? What’s critical is to create a district that not only enhances the game day experience but creates a sense of place and destination for a venue or stadium all the time. That translates both into enhancing the retail/ entertainment experience because you have a unique anchor to it, and conversely it enhances the long-term value of the sports franchise by creating these amenities around the stadium that ultimately increase attendance, increase the value of tickets, skyboxes, etc. in the stadium. They are unique anchors in terms of being able to bring an embed
