Why does CHANEL care if I sell a single piece of unauthorized CHANEL merchandise?
CHANEL has expended considerable resources to develop and maintain a reputation for providing the highest quality products and services to its customers. Through the auction of counterfeit merchandise, people attempt to trade off of CHANEL’s well-earned reputation. These auctions not only cause monetary damage, but also damage CHANEL’s reputation, as many of the purchasers of inferior counterfeit products will attribute the poor quality merchandise to Chanel. Having spent many years cultivating its strong reputation, CHANEL must take action to ensure that online auctions of counterfeit goods are ended, even by single-item sellers.
