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Why does CMI put a 30 day expiration date on the certificates?

certificates cmi expiration
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Why does CMI put a 30 day expiration date on the certificates?

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We put a 30-day expiration date on the certificates to protect you and your business from rate changes and agreements from the participating properties and travel companies. For example, you give a vacation certificate that never expires to one of your customers. Since the customer does not have a sense of urgency on the offer, they decide to toss it in a kitchen drawer and use it on a later date. Well 1 – 2 years later they rediscover the certificate and try to receive the offer. When contacting the fulfillment center they learn that the Terms and Conditions have changed in connection to the change in operation costs. What this will do is you will develop a customer who was once satisfied with your business into one who is talking negatively about you and your company. What if this scenario happens to the wrong customer, could you imagine dealing with a lawsuit, because a customer allowed two years to transpire on an offer you presented? This is obviously not good for business and it’

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