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Why does Harley include non-dealer operators in the Harley-Davidson Authorized Rentals program?

April 26, 2017authorized Harley non-dealer operators program rentals

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Why does Harley include non-dealer operators in the Harley-Davidson Authorized Rentals program?

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To offer rental customers the best rental experiences possible in the markets that have the highest demands for motorcycle rentals, it made good sense to include established rental locations that have proven themselves in offering high-end rental services. While the majority of the Harley-Davidson Authorized Rentals operators are dealers, those non-dealers that are authorized for the program are dedicated to meet Harley-Davidson’s expectations in quality and service.