Why does ilivid Player installation set my default search and homepage to ilivid.com search?

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Why does ilivid Player installation set my default search and homepage to ilivid.com search?

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Ilivid player is free of charge. To keep development and support of new and better versions ilivid player must generate income. One of the income sources is by advertising in search results for users who installed the application and set their default search and homepage to ilivid search.