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Why does Lea & Perrins® Worcestershire sauce have a brown paper wrapper?

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Why does Lea & Perrins® Worcestershire sauce have a brown paper wrapper?

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A. When Lea & Perrins® first started exporting Worcestershire sauce around the world, it was found that some of the bottles would break during the lengthy sea voyage. A practice of wrapping each bottle individually in a paper wrapper was devised to protect the bottles and prevent breakage. The practice of wrapping bottles, although no longer technically necessary, has endured. The distinctive paper wrapper with Lea & Perrins branding printed on the front is a recognized symbol that reassures customers they’re purchasing the ‘original and genuine’ product.

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