Why does Pixaday “graduated tone” look better and last longer than mass produced department store “art prints?”?

Mass produced “art prints” use offset printing that creates the illusion of color by printing little dots of blue, red, yellow and black inks on top of each other. (You can see this easily with a magnifying glass.) The actual color range is quite limited. Color tones and color transitions are fuzzy, and colors, especially reds, will fade rapidly even when exposed to ordinary room light. Pixaday Framed Art Photographs are printed using special colored light lasers on real photographic paper so that color tones “graduate” smoothly from one to the other, there are no “dots” and, with proper care, the vibrant colors will last for a century.