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Why does Readers Digest run Sweepstakes?

digest reader run sweepstakes
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Why does Readers Digest run Sweepstakes?

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We offer great products at very reasonable prices…and because most people appreciate the chance to win, we throw in Sweepstakes prizes as a special bonus. An extra incentive – if you like – for people to find out more about our products.

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*Sadly, we had to bring back ads too. Hopefully more targeted.