Why does the Audemars Piguet choose to equip some of its models with quartz movements ?

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Why does the Audemars Piguet choose to equip some of its models with quartz movements ?

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Quartz movements are used to drive some of the ladies’ watches in your collection, particularly in cases where the size of a mechanical self-winding movement would be inappropriate. Moreover, quartz movements are perfectly suited to jewellery watches which are not designed for day-to-day wear. The technical and aesthetic criteria applied to our quartz movements are entirely comparable to those of our mechanical movements.

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