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Why does the EC propose to have different rules for linear and non-linear audiovisual media services?

April 26, 2017audiovisual different linear media non-linear propose rules Services

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Why does the EC propose to have different rules for linear and non-linear audiovisual media services?

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Traditional TV broadcasting rules need to be updated, in the light of experience, to accommodate technological progress and market developments, such as new viewing habits. This includes modernising advertising and product placement rules where necessary.