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Why does the name of the university need to go on top of all pieces of communication, marketing, promotion and signage instead of a college, department, program or business unit name?

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Why does the name of the university need to go on top of all pieces of communication, marketing, promotion and signage instead of a college, department, program or business unit name?

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With UH becoming a Tier One research university, having a unified, consistent and easily identifiable brand image is more important than ever. Having the University of Houston’s name displayed prominently helps maintain a consistently branded image and helps make audiences aware of all that UH has to offer to various audiences. It’s important for audiences to know that the successful and honored colleges, departments, programs and business units that touch important communities and industries are part of UH. By the same token, the effort that UH currently is putting into promotion can benefit the colleges, departments, programs and business units at they work to attract more students, faculty and funds.

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