Why does this MGN-3 immune system supplement have such a strange brand name — BioBran?

To some people the name “BioBran” sounds like a laxative, which can be off-putting to those involved with conditions more life-threatening than constipation, and for those with delicate stomachs. BioBran, however, has its name for good reason: it is a fractionated pre-digested (using enzymes from the shitake mushroom) biologically active rice bran product. So BioBran is a good descriptive name for this supplement, although those interested in marketing might prefer something more scientific sounding — perhaps with an “immuno” in the name. However, it must be remembered that, apart from its efficacy, the most important aspect of BioBran is its safety, and being a pre-digested bran product makes it very safe indeed. Also, as a soluble fibre, it has no laxative effect.  more