Why don companies generally form networked relationships today?
Today, when two companies want to exchange content online, they must negotiate everything from the format of the information to the structure of their Web sites to the names of the people responsible for maintaining current information. This is a highly inefficient, inaccurate and non-scalable model. It becomes prohibitively complex when three or more businesses are involved. ICE adds a standardized, predictable, automated method for such exchanges with an unlimited number of partners.
