Why focus on vegan outreach?
Ninety-nine percent of the animals killed in the United States are farm animals. Each year more than 9 billion animals are raised in factory farms and killed for food in this country. While animal agriculture is certainly not the only form of animal abuse, it is by far the largest. If 5% of Americans were to stop eating animals, far more suffering would be prevented than if we completely abolished every other form of animal exploitation in the United States. As Gary Francione of the Rutgers Animal Law Clinic has said, “If you can help ten people to go vegetarian in a year, you have done more good than most animal rights organizations.” Moreover, promoting veganism has the potential additional benefits of reducing human disease and environmental problems. See also: chart depicting number of animals slaughtered for human use.
