Why has Lakland switched to their own brand of pickups and what is the relationship between Lakland and Hanson electronics?
A. The switch to proprietary electronics was driven mainly by supply chain management issues and increased production requirements. Because of our company’s growth, it was becoming more difficult to source parts from multiple suppliers. We are committed to maintaining and exceeding our quality standards, so the vertical integration of the company has been painstaking and slow. We absolutely can not jeopardize the reputation of quality that we’ve spent years earning. Hanson electronics is managed separately from Lakland but functions as a sister company. We occupy the same building and work together daily. All R&D for the Lakland products is done on site with both Hanson and Lakland employees.
