Why has SanDisk developed the TrustedFlash security platform?

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Why has SanDisk developed the TrustedFlash security platform?

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The TrustedFlash security platform was developed to overcome what SanDisk considers to be the biggest problem with the secure distribution of digital content: it is always locked to the device on which it was first loaded. For example, paid-for content such as music or video that it is stored on a removable card for use on a mobile phone cannot be played on any of the user’s other devices. TrustedFlash security technology unlocks content by allowing it to be saved securely on the TrustedFlash-enabled card rather than on the device. This gives users the freedom to enjoy their content on any of their TrustedFlash-enabled devices within an operator’s network. In discussions with content owners, mobile network operators, handset manufacturers and other companies that are involved with the creation and delivery of digital content, we saw a need for an ecosystem that would allow secure premium digital content portability on a variety of devices to enhance the user experience with seamless po

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