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Why has the beef industry been so slow to develop the consumer-based, end-product mindset that has been so successful in the chicken industry?

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Why has the beef industry been so slow to develop the consumer-based, end-product mindset that has been so successful in the chicken industry?

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BOND: We worked for 40 years to make beef processing as efficient as we possibly could. We did this by building the right types of facilities in the right places. Really, the mindset was to take care of our customers, who were the retailer and the foodservice operator.

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