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Why have Cognos crafted service packages instead of just offering consultancy by the day?

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Why have Cognos crafted service packages instead of just offering consultancy by the day?

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Service packages are created from the accumulated knowledge within our organization in working with our many customers around the world. They show we have done it before – many times, and they are the summation of experience by our Consultants, our Support specialists, our Trainers, our Development teams, and hundreds of customers all over the world. From these experiences we apply Best Practice into the package service structure and inbuilt deliverables, with these deliverables being achieved within a defined timeframe. You know what you will get and when, during a full cycle of deployment. http://support.cognos.com/en/consulting/packages/index.

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