Why have we not seen visible work on brands such as N-Joi (despite its repositioning) and Frooti for a while?
A. There is work happening on both. We are here talking about brands that do not have huge advertising monies. Having said that, there is a lot of fantastic stuff happening on Appy Fizz. The brand has become a metro trend. I have been to many parties and Appy Fizz is there fighting with beer! It is cool now. Recently, Frooti underwent a repositioning campaign, following which there was another tactical one on the PET bottle, and nothing beyond that. Actually speaking, we have salvaged the damage caused earlier by the Digen Varma campaign. In a way, we have taken the brand to higher ground, and this year there will be a newer excitement. From the business point of view, however, the brand has been doing exceedingly well. I am just talking about the advertising.
Related Questions
- TurboFlare™ emits an extremely visible light array during dry conditions, but can actually be seen better during rain, fog and inclement conditions. Can TurboFlare™s be used for marking a landing zone for helicopters?
- Why have we not seen visible work on brands such as N-Joi (despite its repositioning) and Frooti for a while?
- Will the BP oil spill eventually be big enough to be seen from space? Is it visible already?
