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Why information regarding price elasticity of demand for a product important to producers?

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Why information regarding price elasticity of demand for a product important to producers?

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If a good is very price elastic, quantity demanded will fall sharply with an increase in price. If a good is very price inelastic, increases in price will have little effect on the quantity demanded. This is important for producers in making pricing decisions as it allows them to gauge the reaction of consumers to changes in price, allowing them to make a profit maximizing decision.

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