Why is 1st Financial Federal Credit Union selling its credit card portfolio?

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Why is 1st Financial Federal Credit Union selling its credit card portfolio?

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1st Financial routinely re-evaluates its product line in order to bring you the best products. ATIRAcredit assumed ownership of 1st Financials credit card program on September 30, 2009. The reason for the change is simple to stay competitive in the credit card industry, we must have a card that offers additional features and flexibility. We have partnered with another credit union organization, ATIRAcredit, to continue to bring you a great credit card program. Our mission is to provide you with the best possible product available with the fairest terms out there. Our relationship wont change youll still be able to come in to our branch and make payments or call us with questions about your account. You will continue to have additional member service support 24/7 via telephone and online access.