Why is a platinum ring more expensive than gold?
The rarity of platinum means that its price is invariably higher than that of gold. Platinum jeweler is generally 95% pure platinum compared with 14 Karat gold jeweler which is 58% gold. Platinum is denser than gold, so a piece of platinum jeweler weighs over a third more than the same piece made of 14 carat gold. The process of making a piece of platinum jeweler requires a higher level of craftsmanship.