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Why is a seemingly innocuous change to a zoning ordinance such a concern?

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Why is a seemingly innocuous change to a zoning ordinance such a concern?

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This amendment opens the door to branded advertising at the roofline of buildings, and to a proliferation of large signs – including illuminated, multi-colored signs – that would fundamentally alter the appearance and character of our community. In addition, the amendment represents a huge uncompensated giveaway to big landlords and it puts small- and medium-sized local businesses at a competitive disadvantage.

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