Why is Ad-Ups content-based targeting better?
Our targeting system employs the proven methods of psychographics and affinity targeting which advertisers have used for years: Ad-Up places the ads where the targeted consumers can see it. For instance, if you are selling cars, we can place your ad on automotive Web Sites. Ad-Up’s sophisticated proprietary AdServer technology automatically measures each ad’s effectiveness 24 hours a day, 365 days a year, plus gives you the flexibility to make changes in your campaign, even after it’s already running. Others guess the users’ interests by using schemes which don’t work.
