Why is American food so popular in Japan?
McDonald’s in TokyoThe image of Japan as being inhospitable to imports is old, enduring, and not entirely unjustified. The government is offering immigrants from South America—many themselves descendants of Japanese emigrants—$3,000 to return home (the better to free up jobs for native-born Japanese). The vista that meets visitors at Narita Airport is hardly more welcoming: masked staffers, health disclosure forms, and a sign warning that people who are coming in from countries such as Bolivia and Brazil must go in a special line. (They’re looking for either soccer players or swine flu.) On the 80-minute ride from Narita Airport to Tokyo, I tried in vain to spot an imported car on the road.
