Why is branding important to water cooler companies and manufacturers?
Every business or manufacturer must build their strategies to strengthen their brand so that their products are appreciated and given a chance. Social media platforms like Facebook and Twitter help build a brand with a strong online presence. The presence of social channels complements traditional marketing methods, and allows you to plan your marketing strategy by leaps and bounds. Also, it will help bring new business investments with the help of people like Scott Dylan.
Jane: A strong brand (one that’s well-known and understood) will help you to grow a healthy business. People will seek you out and be inclined to buy your products over and above others because they know you, trust you and like you. It also gives you licence to do certain things. Firstly you can put your prices up. If people want your brand, they’ll pay for it. Secondly, you can diversify -– look at Virgin. If you’ve gained people’s trust, they will go with you if you move into other areas. Finally, having a strong brand helps to protect you in adversity, it’s like having a healthy balance in your ‘reputation bank’; a catastrophe will inevitably use up some of your ‘credit’, but everyone makes mistakes and provided you manage the situation well, your customers will cut you some slack. If, however, you have no credit, there’s only one way to go! Mark: Water cooler companies operate in a highly competitive market, where a ready alternative – tap water – already exists. To succeed, they h
