Why is Cebu Pacific offering a different fare, i.e., Go Lite fare for guests with no checked baggage?

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Why is Cebu Pacific offering a different fare, i.e., Go Lite fare for guests with no checked baggage?

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Guests pay only for the service they need – Previously, the cost of checked baggage was included in every fare. Guests with no checked baggage subsidize guests with checked baggage. Now, guests with no checked baggage can save on fares.Improve efficiency at airport check-in – Fewer bags to check-in will improve check-in efficiency and shorten queues at the airport.Save on fuel costs – Less weight equals less fuel to burn. Continue to offer lowest year-round fares – When guests bring only what they need, Cebu Pacific fuel costs will go down. With lower costs, we can continue to afford offering very low fares. 2. What are Go Lite fares? This is a discounted fare offered to guests with no checked baggage at time of booking/ seat purchase. 3. How much is the fare discount on Go Lite fare? Go Lite fare is PhP200 lower than Go fares. The Go Lite discount is to be applied on a roundtrip fare and not to be sold on a per sector basis (in all channels). The only time it will be sold on a per sec

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Guests pay only for the service they need – Previously, the cost of checked baggage was included in every fare. Guests with no checked baggage subsidize guests with checked baggage. Now, guests with no checked baggage can save on fares.Improve efficiency at airport check-in – Fewer bags to check-in will improve check-in efficiency and shorten queues at the airport.Save on fuel costs – Less weight equals less fuel to burn. Continue to offer lowest year-round fares – When guests bring only what they need, Cebu Pacific fuel costs will go down. With lower costs, we can continue to afford offering very low fares. 2. What are Go Lite fares? This is a discounted fare offered to guests with no checked baggage at time of booking/ seat purchase. 3. How much is the fare discount on Go Lite fare? Go Lite fare is PhP100 lower than Go fares. The Go Lite discount is to be applied on a roundtrip fare and not to be sold on a per sector basis (in all channels). The only time it will be sold on a per sec

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