Why is Coca-Cola winning the advertising war versus Pepsi?
There are few markets in the world as clearly dominated by two companies as it is the soft-drinks one. In this business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market share in virtually every region of the world. This is why a big rivalry between them has been growing throughout time. In the present essay I am going to develop the main characteristics of this global battle. For a better understanding, let’s take first a look to the principal features of both companies. The Coca-Cola Company dominates the market by owning four of the global top five soft-drink brands: Coca-Cola, Diet Coke, Fanta and Sprite. Its main activity consists on producing syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. The firm makes or licenses more than 400 drink products in more than 200 nations. In 2006, sales hit $24,088 million and net income $5,080 million. 71,000 employees work in the company. PepsiCo, Incorporate
The Advertising War Between Coca-Cola and Pepsi Probably the most famous advertisment war in the world is between Coca-Cola and Pepsi. These two brands are rivals in trying to dominate the carbonated soft drink market. Coca-Cola was introduced in 1886 by the Coca-Cola Company in Atlanta, Georgia and is often referred to simply as Coke. Pepsi was founded later in 1903, but since then both companies are fighting through print ads and video ads, trying to stay on top of each other. Some of these ads you are going to see are really created by these compaines but some of them are designed by Coke or Pepsi fans. source: http://magazinely.com/entertainment/the-advertising-war-between-coca-cola-and-pepsi Sources: http://magazinely.
