Why is collagen important in skin?
Collagen is a protein produced in the body that connects, supports, and helps give firmness and strength to the body’s tissues. By the time we reach our 30th birthday, we will start to lose 1% of collagen with each subsequent birthday. Collagen production slows as we age, which impacts the skin’s ability to repair itself, triggering a loss of elasticity. Because of collagen’s role in firmer, taut skin, many skin aging products include ingredients that help stimulate collagen production.
