Why is creatine such a popular sports supplement?
Creatine is the best selling sports supplement of all time. In 1998 over $200 million of creatine products were sold. When a supplement becomes very popular there are usually 3 possible explanations. The first is that the supplement industry did a great job marketing the product. The second is that the supplement actually delivers benefits to athletes. Finally, the third explanation is a combination of the first two – great marketing and a supplement that has some benefits. We believe that the third explanation best describes the success of creatine. Yes, it works when used properly – but the industry has also done an amazing job to hype the product. We feel creatine can be a great aid to an athlete – but some companies have gone too far in their claims. Creatine is not going to turn couch potatoes into the Incredible Hulk in just 3 short weeks! • So, what will taking creatine really do for me? As outlined in the The Beginners Guide To Creatine, creatine will provide you with more ener
