Why is cross-cultural training necessary?
Cross-cultural awareness, cultural diversity knowledge and communication skills are an important part of a manager’s skills set. The manager of tomorrow needs to be internationally aware and culturally sensitive. That is our mission. Most management teams contain people of different nationalities, who think and were trained differently from their colleagues. As firms globalise, UK managers increasingly have to manage local people whose attitudes and working practices they are unfamiliar with. Many have to relocate to new industrial and business centres such as Shanghai or Bangalore or in Central and Eastern Europe. In the UK they work in an environment increasingly affected by the European Union and its principal members, or by UK citizens from a variety of ethnic backgrounds.
