Why is database management important?
Companies that follow these steps can rest assured that they are able to target the right customers and partners and have the tools to maximize those opportunities to gain new customers and grow existing customers. Without the right data or proper management techniques in place, a company is at risk of losing money, wasting time, and potentially jeopardizing customer relationships. A properly managed database enables companies to make strategic business decisions with confidence that will positively impact business performance. To contact the editors, please email editor@destinationCRM.com Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
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