Why is it important to use a variety of marketing tactics?
Remember that marketing is every contact that a current or future client receives of your business and that it takes multiple contacts to turn a prospect into a client. By using multiple tactics, you are giving customers multiple ways to find your business, ensuring that your business projects a clear, consistent message and increasing the frequency of those impressions. Rely on print advertising alone and you are missing customers that live online. Put all of your marketing resources into creating a great website and you’re missing those customers that rely on recommendations from friends and colleagues. Concentrate only on capturing new customers and you may miss opportunities to maintain or even increase revenue from existing customers. Use FastMarketingPlan.com to identify and plan an effective mix of tactics for your business.
Remember that marketing is every contact that a current or future client receives of your business and that it takes multiple contacts to turn a prospect into a client. By using multiple tactics, you are giving customers multiple ways to find your business, ensuring that your business projects a clear, consistent message and increasing the frequency of those impressions. Rely on print advertising alone and you are missing customers that live online. Put all of your marketing resources into creating a great website and you’re missing those customers that rely on recommendations from friends and colleagues. Concentrate only on capturing new customers and you may miss opportunities to maintain or even increase revenue from existing customers. Use www.fastmarketingplan.com to identify and plan an effective mix of tactics for your business.
