why is marketing research important ?
Marketing research is very important especially when you are starting up a business so that as an investor ,you get to understand the treads ,SWOT analysis, advantages and disadvantages of starting up a business at a given place. For an existing business it gives someone a platform of how to counter attack the market competitors by getting all the marketing intelligence and alternatives.
Such a research is really very important because it will allow you to determine the best marketing and advertising channels for your business. For example, such solutions like Ringostat service help to do it a lot. I use that service to track the calls from different advertising channels and analyse them. It boosts my business a lot indeed
This is very important in every business, this will be your guide when it comes to competitor, pricing, trends,consumers and the bases of running the business. Analytical data is highly needed so you will have an idea what type of campaigns and approach you need to focus to stay competitive and growing.
Marketing research allows an individual or organization to identify and better understand its’ target market. It is imperative to know the who, where, what, when, and the why before marketing efforts begin. Who is your target market? Where is your target market located? What problem does your product/service solve for them? When would they buy/use your product/service? Why should they buy/use your product/service? Use marketing research to answer all of these questions, and then create your marketing plan.
Marketing research is vital for starting any business. It analyzes consumers, markets, and the environment. When it came to marketing research for my startup, I used to turn to the guys from http://thecmoclub.com/ community for assistance with preparing a solid market research. They did their best to make me remain pleased with the service provided.