Why is New Zealand Merino wool eco-friendly?
New Zealand wool is one of the purest, most ecological fibres. Only environmentally responsible, energy-efficient and safe production methods are used in its manufacture. New Zealand farmers use scientific land management techniques, and pay careful attention to flock rotation, animal welfare and the environment. Sheep are raised in a clean, green, unpolluted climate – natural advantages that enable them to consistently grow superior wool. No internationally banned pesticides are used on New Zealand sheep farms; and since 1993, New Zealand’s already very low pesticide levels have been cut in half, making New Zealand sheepfarming one of the world’s greenest animal husbandry systems. • What about animal welfare? The fabric used in our own-label clothing is sourced from Designer Textiles’ MAPP Merino, which uses ZQUE-sourced fleece. • What else can Merino do that synthetics can’t? Merino is fire-resistant. The keratin in Merino makes these garments naturally fire resistant so it won’t mel
