Why is NVIDIA now offering a free version of Gelato?
There are three major reasons. First, NVIDIA is looking to make high-quality rendering available to anyone with an NVIDIA graphics card. There are large portions of the market that are not served by the current offering of expensive software renderers and who end up settling for lower-quality images. The free version of Gelato is intended for these: individual artists and freelancers, students, academics and non-profits, startups, small design and architecture firms, software developers who need to bundle a renderer in their product, and those in emerging markets and developing countries. The objective is summed up in our tagline, “Render Everywhere.” Second, a portion of these new users will eventually upgrade to the Gelato Pro version. For users looking for a combination of advanced features and the support options, Gelato Pro offers, a compelling product that professionals are willing to pay a premium for. Gelato lowers the barrier of entry and expands the available market of users