Why is optimising the file sizes important?
There are many statistics detailing how long visitors are willing to wait for a web page to load. A page with many fancy graphics or other forms of media can drastically increase the page loading time thus discouraging the visitors from staying on your site. There are many methods we can use as web designers in order to speed up the loading time of web pages such as using appropriate image formats and essentially taking advantage of the browsers in-built graphical capabilites at every possible opporunity.
