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Why is Oreo Barbie sought after by collectors?”

Barbie collectors oreo sought
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Why is Oreo Barbie sought after by collectors?”

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White Privilege And The Trouble With Homogeneity: The Black Oreo Barbie by lisa, Jun 10, 2009, at 04:34 pm Michaela N. alerted us to the Oreo Barbie. According to Monica Roberts at Transgriot, Mattel once marketed an Oreo-themed Barbie (image here): oreobarbie The doll sold so well that Mattel decided to make a Black version (image here): 2001_oreo_barbie The Black version of the doll triggered protests. Monica explains it nicely: …Oreo has another connotation in the Black community beyond just being a slammin’ cookie. Calling someone an ‘Oreo’ is fighting words. It means that you are calling them Black on the outside and white on the inside. Translation, you call a Black person an Oreo, you are accusing them of being a sellout or an Uncle Tom to the race. The doll was eventually recalled. (This was all about four years ago.) Did Mattel intentionally produce a doll that embodied a well-known insult in the Black community? If they didn’t (and let’s just go with that theory), it means th

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In 1997 Mattel joined forces with Nabisco to launch a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share “America’s favorite cookie.” As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term meaning that the person is “black on the outside and white on the inside,” like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.

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In 1997 Mattel joined forces with Nabisco to launch a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share “America’s favorite cookie.” As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term meaning that the person is “black on the outside and white on the inside,” like the chocolate sandwich cookie itself.

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