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Why is PAWZitive Therapy packaged in a deodorant stick?

Deodorant pawzitive stick therapy
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Why is PAWZitive Therapy packaged in a deodorant stick?

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There was a “method to our madness”! Although our packaging has been the brunt of a few jokes, the deodorant style application stick allows for a convenient on-the-go, no-mess application. No leaving dirt or foreign residue in a jar as a result of sticking your fingers in to apply.

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