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Why is POM Wonderful pomegranate juice made from concentrate?

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Why is POM Wonderful pomegranate juice made from concentrate?

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In order to offer the highest quality pomegranate juice year-round, POM Wonderful is bottled from concentrate. Although pomegranates are a seasonal fruit, and only available from October through January each year, this method allows us to provide the health benefits and great taste of pomegranate juice without interruption, 365 days a year!

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