Why is print media good for intelligence gathering?
Even though, I highly doubt the secret service is combing through the newspapers and magazines of their most wanted to “figure them out”. Studying print media can offer you great insight into a person’s lifestyle and behavior choices. Marketers analyze not just the print medium, but all mediums for both relevance and increase return on investment.Demographic DetailsPrint media offers demographic details on the age, sex, marital status, social class and education of their readers by collecting data obtained from subscriptions, customer service interactions, letters to the editor and polls.Geographic DetailsNewsstand sales of magazines can provide location details on readers that prefer to buy issues, rather than annual subscriptions. Despite the fact that newspapers are highly associated to specific communities and regions of residence, the same information can be collected with newspapers as well.Sales and StoriesNewsstand sales for both newspapers and magazines can also provide insigh
