Why is rejuvenation and diversification required in marketing of information products ?
At times, a point is reached when markets become saturated and thus there is need for new products and services. Besides this, the target users may also be changed over a period of time. Also lack of use over a certain period of time may lead to decline in demand of a product or a service. The information organization thus has need for new products and services that may require new set of target users. This requires diversification, new services and activities and also at times new markets.
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Our world is moving at an incredible speed, everything is changing faster than ever. Ten years ago, the initial knowledge of SEO optimization was enough to promote your site to the top of the search results. Then there was paid advertising in Google and social networks, holistic digital marketing strategies — and instead of waiting for the site to rise in the search results -you could immediately attract visitors using advertising.
Because the market, marketing, goods and services are constantly moving forward. All that was very relevant last year, probably changed its appearance now. For any marketing agency, it is very important to swim with the flow of the market in order to provide its services in an up-to-date and effective way.
Look at the work of such agencies that have topped the lists of top B2B digital marketing agencies, all of them are constantly changing their approach and using the best experience to provide maximum results to their customers
