Why is repetition used in newspaper articles?
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In regular journalism, text is listed in the order of importance so that a reader can scan the first couple of lines and get the gist of the content. Repetition might be used to underline importance. However if you are talking about ONLINE newspaper articles, the frequency of repetition can affect keyword hits, so that searchable content can rank higher in search engines. It sounds like what you are referring to is SEO. Search Engine Optimized describes a marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising, including content, keywords and repetition.
