Why is Salad Bowl Theory important to marketers?
It is a reflection of our current and anticipated market’s fragmentation. Moreover, between skyrocketing population forecasts, surges in purchasing power and soaring demand for specialty foods, marketers are poised for the most dramatic period of growth the industry has ever witnessed. These markets are not only influencing the trends and tastes of their own cultural groups, but of many other groups–as well as mainstream audiences.
