Why is sharing Event data important and what are the benefits?
Promotions and other retail events have a major impact on sales volume in the retail channel, at times generating many months’ worth of sales for a product in a single week. Such major swings in demand can result in out-of-stock situations, high logistics costs, and large amounts of excess inventory if they are not planned and executed well. To be successful, both parties need a clear view of upcoming events, with agreed timing, terms and volume estimates. They also need to be alerted to any changes in promotion plans or product availability as quickly as possible.
