Why is the BodipHier called a BodipHier and not a relaxer?

bodiphier called relaxer
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Why is the BodipHier called a BodipHier and not a relaxer?

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The BodipHier is new technology. The BodipHier is designed to relax hair and add body without the use of lye. The active ingredients are not as strong as lye and will not dissolve hair. The BodipHier cannot make the hair “totally straight” like relaxers do. This allows the hair to look more natural, keep its texture and have more body.

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