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Why is the campaign about the importance of waist measurement, rather than body mass index (BMI?

April 26, 2017BMI body mass index Campaign importance measurement waist

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Why is the campaign about the importance of waist measurement, rather than body mass index (BMI?

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The waistline measure is a better indication of fat distribution than BMI, which doesn’t provide an accurate measure of fat versus muscle mass. A waistline measurement provides a more accurate indication of fat, rather than muscle tissue.