Why is the fresh pressed apple juice so tart?
The apple juice is made totally from fresh pressed apples. There are times during our pack year when the flavor may change slightly. This is due to the different apple varieties available during the year and the level of malic acid in the apples. This is the natural acid found in apples that give juice its apple flavor or tartness, which is completely the product of Mother Nature! The amounts of rain and sunshine during the growing season directly affect the acidity and natural sugar content of each year’s crop.