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Why is the grant money only to be used at Indigo/Chapters/Coles stores?

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Why is the grant money only to be used at Indigo/Chapters/Coles stores?

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Each school is paired with a store in their neighbourhood to allow them the flexibility to purchase products either in store or through Corporate Sales. Indigo Books & Music Inc. has a large variety of books and education resources that help to foster a love of reading in all children. Schools cannot use their credit outside of the company because the credit exists as a corporate account.

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