Why is the hot air balloon an official corporate logo for RE/MAX?

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The hot air balloon became an official corporate logo after the RE/MAX Balloon debut at the Albuquerque Balloon Festival In 1978. Today RE/MAX has the world’s largest corporate hot air balloon fleet (100 balloons). It is one of the top ten most recognized logos in North America, and one of the most widely recognized logos in the real estate industry. The balloon may be requested for use at subdivision and community marketing events as well as charity occasions.